JOIDATA Collaborates with Moonton to Build Strategic Global Portfolio
CMD368 – Recently, the professional esports data service provider JOIDATA has entered into an in-depth collaboration with Shanghai Moonton Technology Co., Ltd. to provide data design & support services for Mobile Legends: Bang Bang Professional League (MPL) for three years.
Mobile Legends: Bang Bang, a mobile MOBA game developed independently by Shanghai Moonton Technology, is one of the most popular competitive games in international markets such as Southeast Asia, Latin America, and the Middle East. The game was released in November 2016 (mainland China excepted), and it was awarded by Google Play as one of the Best Competitive Games of 2016. In December 2019, MLBB became an esports medal event at the SEA Games. So far, MLBB has over 1 billion cumulative downloads worldwide, with a peak of 100 million monthly active users. The game has ranked top in the best sellers of App Store and Google Play in many countries, especially in Southeast Asian countries such as Indonesia and Philippines, where MLBB is literally “A Game for Everyone.”
It is known that JOIDATA will build an integrated esports data system for MLBB that empowers live-streamers, casters, distributors, spectators, and clubs, to present tournaments as thrilling stories. During the livestreaming of MPL tournaments, JOIDATA will provide the executive team with real-time data and the development of various demand tools. It will offer a rich and multi-dimensional demonstration of information based on players, teams, heroes, and even game patches, to improve the efficiency of streaming, so that the viewers are able to better enjoy the thrilling matches.
In addition to livestreaming support, JOIDATA will also provide the distribution team with data highlights and various special algorithm support such as sales & packaging, pre-match data stories and milestones, to explore the potential commercial value in professional players so as to “create idols”.
In terms of the professional tournament eco-system of MLBB, JOIDATA will help the clubs in arranging and summarizing match data and with its game comprehension, assist coaches and teams in the data acquisition of players via data modeling. It offers refined support in tactics, psychology, logistics, and data analysis, then produces the competence report to help the team complete pre-match preparations and post-match review quickly, so that they are able to enrich their tactical reserve and to explore the path for sustainable development.
JOIDATA is dedicated to customizing its data products with ingenuity according to the requirements of MPL business development team and promoting the awareness of the tournament among the public. According to Xu Qian, CEO of JOIDATA, “With over 100 million monthly active users worldwide, MLBB is a model for Chinese games with overseas expansion. JOIDATA is honored to reach this collaboration with Shanghai Moonton Technology.”